BMW M boss Frank van Meel has said demand for the M5 Touring in the US is currently higher than the sedan, while the opposite is true in wagon-friendly Europe.
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Customer demand for the 2025 BMW M5 Touring V8 hybrid performance wagon is currently higher than the M5 sedan in the United States, according to BMW M boss Frank van Meel.
"We have a very, very high demand for the new M5. That is really skyrocketing in production, numbers and sales," van Meel said.
"Seeing the demand, it’s not going down. It’s really a pull in the markets for the M5."
The executive added that sales of the M5 Touring in the US are currently higher than the sedan, while global demand is split evenly between the sedan and the wagon.
"Well, actually in Europe, still more sedan than Touring," he said. "[The] US is the other way around. We currently have a higher demand in the US for the Touring than for the sedan."
The M5 Touring joins a small number of wagons available in the US – including the soon-to-be-updated Audi RS6 and electric Porsche Taycan Cross Turismo – while wagon options in Europe are far greater.
A BMW Australia spokesperson told Drive it was too early to confirm sales numbers for the M5 Touring, as the first examples have just arrived for customer deliveries.
However, the spokesperson confirmed the smaller M3 Touring – which is not offered in the US – accounted for 36 per cent of M3 sales in Australia in 2024 with 310 deliveries to 550 sedans, for a total of 860.
Year-to-date, 88 M3 Competition xDrive Tourings have been delivered to 207 M3 sedans, representing around 30 per cent of the 295 local M3 sales between January 1 and April 30, 2025. The M3 CS Touring is due mid-year.
The new-generation 2025 BMW M5 sedan launched in Australia during the Bathurst 12 Hour race in February, ahead of the M5 Touring.
Priced from $263,900 before on-road costs, $4000 more than the sedan, the plug-in hybrid M5 Touring pairs a 430kW/750Nm 4.4-litre twin-turbo petrol V8 with a 145kW/280Nm electric motor for a 535kW and 1000Nm combined output.
Its 0-100km/h acceleration time is a claimed 3.6 seconds – one-tenth of a second slower than the sedan – while its top speed is rated at 305km/h.
The M5 Touring joins the electric i5 Touring M60 xDrive in BMW Australia's current performance-focused wagon line-up, along with the M3 Touring.
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Jordan is a motoring journalist based in Melbourne with a lifelong passion for cars. He has been surrounded by classic Fords and Holdens, brand-new cars, and everything in between from birth, with his parents’ owning an automotive workshop in regional Victoria. Jordan started writing about cars in 2021, and joined the Drive team in 2024.
