The first EV from Ferrari will reportedly be one of its most expensive models to buy, but pricing will not be official until next month.
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Ferrari has set a preliminary price for the Luce electric vehicle (EV) of approximately €550,000 ($AUD900,000), making it potentially more expensive than exotic supercars like the SF90 Stradale.
This is according to a Bloomberg story, which reports a €50,000 ($AUD81,000) increase over the price reported by Reuters in June of 2024.
When the car premieres on 25 May, the final sticker price for Ferrari's first electric model could deviate by up to 10 per cent on either side, but it seems poised to be positioned even higher than the V12-powered Purosangue SUV that is available for $728,000 before on-road costs in Australia.
The all-electric Ferrari Luce won't be an SUV but is likely to be a grand touring wagon with rear doors, back seats, and a tailgate.
Its interior, which has developed a love-hate relationship with fans since it was previewed months ago, is co-developed with LoveFrom, founded by Apple’s former design chief, Sir Jony Ive, and blends analogue and digital controls, and design elements.
If this price does end up being correct, when the car launches, it will be one of the most expensive EVs available, potentially surpassing the likes of the Rolls-Royce Spectre.
It is reported that, unlike other models, Ferrari has said customers will not need to buy the Luce to qualify to purchase special-edition petrol-powered models, as even before options, it would sit close to the top of the brand's offerings on price alone.
The brand's CEO, Benedetto Vigna, is so far very confident that the Luce will be a success, suggesting early feedback has so far been very positive.
Details revealed last year see the Luce producing a claimed 735kW when in 'boost mode', seeing it sprint from zero to 100km/h in 2.5 seconds, and top out at 310km/h.
That power will come from an 'e-axle' at each end, which houses two electric motors. This is backed by a 122kWh battery, for a range rating of 530km.
Charging times have not yet been confirmed, but it is said the Luce will accept up to 350kW DC-fast charging and run on 880-volt architecture.
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