The Maserati MCPura coupe and convertible is an MC20 with a revised look inspired by the GT2 Stradale, retaining its 470kW 'Nettuno' twin-turbo V6 petrol engine.
The 2026 Maserati MCPura coupe and 'Cielo' convertible have debuted – but, despite its new name, there are few differences from the outgoing MC20.
The revisions include a new front bumper and a "rebalanced" rear bumper, new alloy wheels described as a modern interpretation of the Maserati A6GCS from the 1950s, an updated colour palette, and MCPura badging on its butterfly doors, instead of MC20.
It will be available in a new Devil Orange colour, along with nine carryover finishes: Grigio Incognito, Grigio Mistero, Nero Essenza, Bianco Audace, Blu Infinito, Rosso Vincente, Giallo Genio, Verde Royale and Night Interaction.
The MCPura has debuted at Goodwood in a blue AI Aqua Rainbow colour featuring a gloss finish for the coupe and matte for the convertible, but for now, it is limited to the show cars.
It is two millimetres shorter and 10mm lower than the MC20, with an identical width and wheelbase, while the front and rear tracks are 1mm wider.
Under the bonnet, the MCPura retains the MC20's 3.0-litre twin-turbo 'Nettuno' V6 petrol engine, with an unchanged 470kW at 7500rpm while torque drops 10kW to 720Nm between 3000 and 5500rpm – equivalent to the GT2 Stradale.
The decreased torque has made no impact to its performance figures, with an identical 0-100km/h time of less than 2.9 seconds, 0-200km/h in 8.8 seconds, and a top speed of 325 kilometres per hour.
Weight distribution is now 41 per cent front and 59 per cent rear, compared to the MC20's 40 per cent front and 60 per cent rear, while fuel consumption has decreased slightly.
Inside, the MCPura is not available to order with leather, with a full Alcantara cabin and updated graphics for the Maserati Trident on its seats, and there is a new steering wheel design with a flat top.
The GT2 Stradale's steering wheel with gear change indicator lights, as well as a carbon-fibre top and bottom, can be optioned in the MCPura coupe, but not the Cielo convertible.
While there are no changes to its infotainment system compared to the MC20, the MCPura adds the 'performance pages' tool from the GT2 Stradale to actively monitor the car's performance.
Recent trademark filings from Maserati led to rumours it could use MC25 for the new model – denoting its year of release, as the MC20 debuted in 2020 – but the Italian luxury brand instead decided on MCPura.
Maserati chief marketing and communication officer Giovanni Perosino said the name change intends to demonstrate the "pure essence of the brand, the pure design, [and] the pure craftsmanship".
"When I joined Maserati a little bit more than one year ago, we were starting to think at the new MC20 and I was thinking it's a new car with a new principle, the pure essence of the brand, the pure design, the pure craftsmanship," Perosino said.
"I was thinking 'pure' was really a concept that was applied on this new car and it maybe could also be applied in [Maserati's] future models. I think 'pure' is really meaningful. MCPura stands for all that this fabulous car stands for."
Australian pricing for the current 2025 Maserati MC20 starts from $490,500 before on-road costs for the coupe, rising to $555,000 for the MC20 Cielo convertible.
Jordan is a motoring journalist based in Melbourne with a lifelong passion for cars. He has been surrounded by classic Fords and Holdens, brand-new cars, and everything in between from birth, with his parents’ owning an automotive workshop in regional Victoria. Jordan started writing about cars in 2021, and joined the Drive team in 2024.
