Made in China cars no concern for buyers, Mini says

10 hours ago 4

Most new electric Minis are built in China in partnership with GWM, but the BMW-owned brand has indicated buyers don't care – or may not even know.

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Alex Misoyannis
Made in China cars no concern for buyers, Mini says

Mini says buyers of its latest crop of electric cars are not bothered that their new purchase is sourced from China – not the UK – amid strong sales of battery-powered models in the company's range.

The latest Cooper and Aceman electric cars are built in China in a partnership with GWM – one of the country's largest auto giants, makers of the Mini-inspired GWM Ora EV.

"So far, we haven't had any comments from the dealer network or from the customers, so there hasn't been any topics around that," Alex Bruckhoff, general manager of Mini Australia and New Zealand, told Drive.

"And obviously, it's a fully developed, fully designed car by the BMW Group, and we have Spotlight as a manufacturing partner from China and so far, there haven't been any comments from customers around the production."

Made in China cars no concern for buyers, Mini says
The first Chinese built electric Mini at Zhangjiagang plant of Beam Automotive in 2023. Posted by 痛快舒畅 on Chinese social media app Weibo.

A Mini Australia spokesperson added: "We have 30 production plants around the world, and every one of those 30 production plants operate according to BMW Group's high standards.

"Even if we are employing locally, those local employees abide by the BMW Group's global premium production standards. So you buy into the brand, you don't buy into where cars [are sourced] from."

Artificial intelligence (AI) technology is used as part of the quality control process in China, the spokesperson said.

Made in China cars no concern for buyers, Mini says
Chinese production of the BMW iX3 began in 2020.

All Volvo models sold in Australia – petrol and electric – are also built in China.

Chinese production lends the Mini Cooper EV and Aceman no price advantage in terms of tariffs in Australia, as all new electric cars priced under the Luxury Car Tax are exempt from import duties, irrespective of where they are built.

The only Mini model to incur a 5 per cent import tariff on entry to Australia is the petrol-powered Countryman, as Australia has a Free Trade Agreement with the UK where the petrol Cooper is built.

Made in China cars no concern for buyers, Mini says
Mini Cooper and Mini Aceman waiting for shipment at a shipping terminal in Shanghai, China. Photographer: Qilai Shen/Bloomberg via Getty Images.

But Chinese manufacturing has increasingly caused headaches for Mini overseas.

It was hit last year with a 20.7 per cent tariff on its Chinese-made EVs in Europe, while plans to sell the electric Cooper and Aceman in the US have been scrapped due to President Donald Trump's 125 per cent tariff on Chinese-made goods.

Plans to re-introduce electric-car production to Mini's Oxford plant have been put on hold, but the brand says it still intends to eventually build battery-powered vehicles there once again, after the demise of the previous UK-made Mini Electric in 2023.

Mini reported 518 electric cars as sold in the first three months of this year, accounting for 37.2 per cent of its total 1394 deliveries.

The Countryman is the top seller (192), followed by the Aceman (173) and Cooper (153), which in electric form is a three-door only. Two in five examples of the three-door Cooper sold are electric.

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Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family. Highly Commended - Young Writer of the Year 2024 (Under 30) Rising Star Journalist, 2024 Winner Scoop of The Year - 2024 Winner

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