There could be a Ford Ranger Super Duty with more standard kit – and corresponding bump in price – in future, if there is appetite in the market.
Ford is not ruling out more expensive variants of the Ranger Super Duty in the future, and is open to a higher trim level of the heavy-duty ute if there is demand.
Ranger Super Duty engineering manager Justin Capicchiano left the door open for higher trim levels and prices in Ford's new workhorse ute line-up, above the inbound XLT variant due to cost more than today's $89,990 dual-cab chassis.
“That’s the exciting part of me being in this program, I don’t know where it’s going to stop. We really want to see where the market takes it,” Capicchiano said.
Using a bespoke heavy-duty chassis and suspension setup, the Ford Ranger Super Duty is currently priced from $82,990 plus on-road costs for a single-cab model, rising up to $89,990 for a dual-cab chassis.
These high prices don’t offer a lot of creature comforts on the inside, however, with cloth seats and manual adjustment, as well as a cab-chassis format, which means buyers will need to pay for a tray, canopy or service body to be fitted.
Instead, the higher asking price of the Ranger Super Duty pays for the heavy-duty chassis, upgraded suspension and driveline, 33-inch tyres and locking differentials front and rear.
A better-equipped XLT variant is due in 2026, but there is still space for an even better specified Wildtrak grade – possibly in excess of $100,000 – to appeal to private buyers.
When asked whether something like a Ranger Super Duty Wildtrak is feasible, Capicchiano said:
“That’s the question that we’ll look to the markets to help us answer, right? We will stop where they want us to stop, I think that’s the key thing with this product.
“Right now Super Duty is one spec, but we’ll figure out where we want to go.”
Sam Purcell has been writing about cars, four-wheel driving and camping since 2013, and obsessed with anything that goes brum-brum longer than he can remember. Sam joined the team at CarAdvice/Drive as the off-road Editor in 2018, after cutting his teeth at Unsealed 4X4 and Pat Callinan’s 4X4 Adventures. Off-road writer of the Year, Winner - Sam Purcell
